Go-to-market recruitment across the UK.
TRG GTM is a specialist go-to-market recruitment agency in the UK: we hire sales, marketing, customer success and revenue operations people for software and technology companies, from SDRs and Account Executives to CROs and CMOs.
We work with venture-backed scale-ups, established software vendors and US companies building their UK and EMEA teams, from London to Manchester, Leeds, Bristol, Cambridge, Edinburgh and Belfast.
Why a specialist GTM recruiter
The UK is Europe’s largest technology market and the most common base for EMEA go-to-market teams. London hosts the regional headquarters of many US software companies as well as a deep pool of home-grown scale-ups in fintech, cybersecurity, HR tech, martech, data and AI. Outside London, Manchester, Leeds, Bristol, Cambridge, Edinburgh and Belfast all have active SaaS communities and growing commercial teams.
We recruit for every part of the revenue team. Our consultants each focus on one area (sales, marketing, or customer and RevOps), so the person who briefs you understands the role, the metrics it is judged on and where the best people are working now.
Who we recruit for in the UK
Our UK clients range from first sales hires at seed-stage companies to established vendors scaling across EMEA.
Venture-backed scale-ups
Series A to C software companies building or scaling their first sales, marketing and customer success teams, often with a first head of sales, marketing or RevOps.
US companies entering the UK
North American software companies hiring their first UK or EMEA team: country managers, founding AEs, solutions engineers and customer success leads.
Established software vendors
Larger UK and international vendors hiring enterprise sellers, specialist marketers, RevOps and partnership leaders for new products and segments.
Private equity–backed software
PE-owned software businesses professionalising go-to-market: new CROs, CMOs, RevOps leaders and retention-focused customer success teams.
The UK go-to-market roles we fill
Twelve specialisms across three groups, each with its own consultant expertise.
Titles we recruit in the UK
UK titles often differ from US equivalents. These are the titles we see most in UK briefs.
Sales
From the SDR booking the first meeting to the CRO who owns the forecast.
- SDR & BDRSDR · BDR · Business Development Executive · Enterprise BDR · Head of Sales DevelopmentUK pay benchmarks →
- Account ExecutivesAccount Executive · Mid-market Account Executive · New Business Manager · Founding AEUK pay benchmarks →
- Enterprise & StrategicEnterprise Account Executive · Enterprise Account Manager · Strategic Account Director · Public Sector Account ExecutiveUK pay benchmarks →
- Sales LeadershipSales Manager · Sales Director · VP Sales EMEA · UK Country Manager · CROUK pay benchmarks →
Marketing
The marketers who build pipeline, sharpen the story and turn usage into revenue.
- Demand GenerationDemand Generation Manager · ABM Manager · Digital Marketing Manager · Marketing Operations ManagerUK pay benchmarks →
- Product MarketingProduct Marketing Manager · Senior PMM · Head of Product Marketing · Sales Enablement ManagerUK pay benchmarks →
- Growth & LifecycleGrowth Marketing Manager · Lifecycle Marketing Manager · CRM Manager · Head of GrowthUK pay benchmarks →
- Marketing LeadershipHead of Marketing · Marketing Director · VP Marketing EMEA · CMOUK pay benchmarks →
Customer & RevOps
The teams who keep revenue, win the technical decision and run the engine.
- Customer SuccessCustomer Success Manager · Account Manager · Onboarding Manager · Head of Customer SuccessUK pay benchmarks →
- Solutions EngineeringPresales Consultant · Solutions Consultant · Solutions Engineer · Solutions ArchitectUK pay benchmarks →
- Revenue OperationsRevOps Manager · Sales Operations Manager · Salesforce Administrator · Head of RevOpsUK pay benchmarks →
- Partnerships & AlliancesChannel Account Manager · Partner Manager · Alliances Director · Head of PartnershipsUK pay benchmarks →
Where UK go-to-market teams are based
Hybrid working is the norm, but most GTM teams still gather around a few hubs.
London
The centre of UK and EMEA go-to-market hiring: regional headquarters for US software companies, most UK scale-ups, and the largest pools of enterprise sellers, product marketers and sales leaders. Shoreditch, the City, King’s Cross and the West End are the main clusters.
Manchester and the North West
One of the UK’s fastest-growing tech hubs, with large sales development, customer success and inside sales teams and a strong talent pool from local universities.
Leeds and Yorkshire
A growing base for fintech, health tech and SaaS commercial teams, and a popular location for UK sales and customer success hubs outside London.
Bristol, Bath and the South West
A strong cluster of software, deep tech and digital businesses, with growing demand for AEs, marketers and CSMs.
Cambridge, Oxford and the Thames Valley
Deep tech, data and enterprise software, with Reading and the M4 corridor home to many established vendors’ UK offices and presales teams.
Edinburgh, Glasgow and Belfast
Active software communities with commercial teams serving the UK and EMEA; Belfast has notable cybersecurity and fintech clusters.
What’s shaping UK GTM hiring in 2026
The themes we hear most often from UK hiring managers and candidates.
Efficiency over headcount
Boards expect predictable, efficient growth. Companies are hiring fewer but more experienced sellers, investing in RevOps and front-line managers, and looking hard at ramp time and quota attainment.
Retention is a revenue priority
With new logos harder to win, customer success, account management and expansion roles have become more commercial, and NRR is a board metric.
AI in products and in workflows
Sellers, SEs and product marketers who can explain AI capabilities credibly are in demand, and teams expect people to use AI tools well in their own work.
EMEA from London
Many UK roles cover wider EMEA. Language skills, experience selling into DACH, the Nordics, Benelux and France, and comfort with travel are frequent requirements.
How we recruit in the UK
The same four steps for every search, whatever the level.
Discovery
A 30-minute call to pin down the role, the number and the team it joins.
Prospecting
We map the UK market and approach the people who are not looking.
Shortlist
Three to five assessed candidates, with notes on every one.
Closed-won
We manage offers, notice periods (often one to three months in the UK) and the first 90 days.
Hiring between the UK and the US
Many UK software companies are expanding into the US, and many US companies are building UK and EMEA teams. We recruit on both sides from our London and San Jose bases, so you can brief one partner for roles in both markets. Titles and pay structures differ: UK roles more often quote a base salary with bonus or commission, while US roles quote base and OTE with formal levels.
Right to work is the first question in any cross-border hire. We raise it at the brief, and we are clear with candidates from the start about whether a role offers sponsorship.
UK: Skilled Worker visa
The main route for sponsored hires into UK roles. For certificates of sponsorship issued from 22 July 2025, most roles must be at degree level (RQF 6) and the general salary threshold rose to £41,700, with some exceptions. Some senior hires may also use the Global Talent or Senior or Specialist Worker (Global Business Mobility) routes.
US: L-1, H-1B, E-2 and O-1
L-1 visas cover transfers within the same company group; H-1B covers specialty occupations, is subject to an annual cap and, for many new petitions, a $100,000 fee; E-2 covers treaty investors and their essential employees, and the UK is a treaty country. See our US page for more.
This is general information, not legal advice. Immigration rules change often: check the official guidance and speak to a qualified immigration adviser before making an offer.
Hiring in the US? See our US go-to-market recruiting page →GTM recruitment questions
All FAQs →A go-to-market recruitment agency hires the people who sell, market and grow a company’s products: sales development, Account Executives, sales leaders, marketers, customer success, solutions engineers, revenue operations and partnerships. TRG GTM specialises in these roles for software and technology companies in the UK and US.
Yes. Most UK go-to-market teams have a London base, but we regularly recruit in Manchester, Leeds, Bristol, Cambridge, Reading, Edinburgh, Glasgow and Belfast, and for remote and hybrid roles across the UK.
Yes. We often recruit a US company’s first UK or EMEA hires: country manager, founding AEs, a solutions engineer and a customer success lead. We advise on titles, pay structures, notice periods and employment practices that differ from the US.
Typically one month for junior roles, one to three months for mid-level and senior roles, and three months or more for directors and executives. We factor notice into every hiring plan.
Yes. Many of the roles we recruit in London cover the UK and Ireland or wider EMEA, including roles needing German, French, Dutch, Spanish or Nordic languages.
Pay varies by role, level, company stage and location. Our 2026 salary guide gives indicative base and OTE ranges for all twelve of our specialisms in the UK, with sources.
Yes. We recruit enterprise and public sector AEs, solutions engineers and partner managers with experience of UK government frameworks such as G-Cloud, run by the Government Commercial Agency (formerly Crown Commercial Service), including roles needing security clearance.
Most UK roles we fill are for candidates who already have the right to work. Where sponsorship is possible, roles must meet Skilled Worker visa rules on skill level and salary. We are clear with candidates about sponsorship from the start.
Sources
- CompTIA: State of the Tech Workforce UK 2026
- CompTIA press release: UK tech workforce tops 2.1 million
- GOV.UK: Skilled Worker visa
- Government Commercial Agency: G-Cloud 14 (RM1557.14)
- ICO: Guide to PECR (electronic marketing rules)
- Mintz: Presidential proclamation extends $100k H-1B fee (September 2026)
- USCIS: Working in the United States