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Notes from the market.

Audience seated at a business conference
Salary & pay · 19 min read

2026 GTM pay: UK vs US base and OTE benchmarks

Indicative 2026 base and OTE for 12 go-to-market specialisms, from SDR to CRO and CMO, in London and US tech hubs, with pay mix, location and equity notes.Read the article →
Two customer team members wearing headsets in a bright office
Customer & RevOps · 11 min read

Hiring customer success managers for NRR and expansion

How to hire customer success managers who grow net revenue retention: NRR and GRR benchmarks, CS models, interview exercises, comp plans and 2026 pay.15 September 2026
Startup team on laptops watching a colleague at the whiteboard
Salary & pay · 11 min read

Remote vs hybrid go-to-market roles: pay differences in 2026

How much less remote sales, marketing and CS roles pay than hybrid hub roles in 2026, with UK and US location indices and negotiation tips.18 August 2026
Leader presenting to a team seated with laptops
Hiring · 13 min read

Hiring enterprise account executives: assessing for complex deals

How to hire enterprise account executives: the capabilities complex deals need, a six-stage interview loop, a deal autopsy, a scorecard and 2026 pay.23 July 2026
Account manager talking on the phone in a modern office
Careers · 13 min read

How to negotiate a sales job offer: OTE, accelerators and equity

How to negotiate a sales job offer in 2026: test the quota behind the OTE, model accelerators, use ramp and equity as levers, with UK and US pay ranges.30 June 2026
New starter being shown a system by a colleague
Customer & RevOps · 15 min read

The RevOps tech stack in 2026: the skills to hire for

What a 2026 RevOps tech stack contains, the seven skills that matter more than tool logos, and how to test them in interview. UK and US pay included.2 June 2026
The Manhattan skyline and Brooklyn Bridge, New York
Salary & pay · 11 min read

Should CSMs carry a number? CSM pay and comp plans

Should customer success managers carry a quota? The five CSM comp models, worked NRR and GRR examples, 2026 CSM pay ranges and how to design a fair plan.14 May 2026
Golden Gate Bridge, San Francisco Bay Area
Market reports · 12 min read

Hiring your first US sales team from the UK

How UK software companies hire a first US sales team: who to hire first, where, employing via EOR or an entity, US pay, commission law and a 12-month plan.14 April 2026
The City of London skyline over the Thames at low sun
Salary & pay · 12 min read

OTE splits explained: 50/50 vs 60/40 vs 70/30 in sales

What an OTE split is, which roles use 50/50, 60/40 or 70/30, worked pay examples at different attainment levels, and how to judge a sales offer in 2026.10 March 2026
Board meeting with four people on laptops listening to a speaker
Hiring · 12 min read

How to hire a VP Sales at Series A or B

How to hire a VP Sales at Series A or B: when to hire, the profile for your stage, a scorecard, an interview loop, reference checks and 2026 pay ranges.17 February 2026
The Shard and 30 St Mary Axe on the London skyline
Marketing · 12 min read

Demand generation metrics for 2026: what to hire against

Demand generation metrics for 2026, from sourced pipeline to ICP fit and velocity, and how to hire and pay a demand gen marketer against them.27 January 2026
Tower Bridge, London
Sales · 13 min read

Is the SDR role shrinking? AI and SDR hiring in 2026

SDR teams are getting smaller, not disappearing. What AI changes in sales development hiring in 2026: headcount, ratios, skills, comp and how to interview.13 January 2026
Salesperson working on a laptop from home
Careers · 11 min read

SDR to AE to sales leader: the GTM career path, step by step

The sales career path from SDR to AE to sales leader: what each step needs, how long it takes, how promotion decisions are made and the traps.9 December 2025

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