SDR & BDR salary UK & US 2026
Sales development reps book the first meeting for account executives. In 2026 a London SaaS SDR typically earns £33k–£40k base and £44k–£58k on-target earnings (OTE); a US tech-hub SDR earns $55k–$70k base and $80k–$100k OTE. Pay rises quickly once someone leads a pod or manages the function.
Updated 2 November 2026 · Indicative annual ranges, permanent roles at software and tech companiesSDR & BDR base and OTE, UK vs US
| Role | UK (£) | US ($) |
|---|---|---|
| SDR / BDR (0–18 months) | £33–40k base£44–58k OTE | $55–70k base$80–100k OTE |
| Senior SDR / BDR | £40–50k base£55–70k OTE | $65–80k base$95–120k OTE |
| SDR Team Lead | £50–62k base£68–85k OTE | $80–100k base$115–145k OTE |
| SDR Manager | £60–80k base£85–110k OTE | $100–125k base$140–175k OTE |
| Head / Director of Sales Development | £85–110k base£115–150k OTE | $135–165k base$180–230k OTE |
Typical pay mix: UK 70/30 base/variable · US 65/35 to 70/30 base/variable (Bridge Group median 68:32)
Market notes
RepVue's UK medians (about £39k base, £59k OTE) sit at the senior end of our entry range because its sample skews to well-funded SaaS. Skipcall's 2026 London figures (£33k–£38k base at entry, £48k–£58k at 3+ years) anchor the lower levels. Lower-ACV verticals typically pay 15–25% less on OTE.
Market notes
The Bridge Group's 2025 median is $55k base and $80k OTE, unchanged since 2022 in nominal terms; RepVue's self-reported median is $55k base and $85k OTE. Our ranges sit above those national medians because they reflect tech-hub SaaS. Bridge Group puts SDR manager OTE at $146k and director at $189k.
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Sources for these ranges
- 2025 SDR Models, Motions & Metrics Report · The Bridge Group · 2025-02
- Sales Salary Guide: What Sales Reps Should Earn in 2025 · RepVue · 2025
- Sales Development Representative salaries, United Kingdom · RepVue · 2025
- SDR Salary in the UK: Base, OTE and the London Premium in 2026 · Skipcall · 2026-05
- AI is reshaping GTM careers, especially at entry level (citing Emergence Capital via SaaStr and The Bridge Group) · Stacker · 2026-08
SDR & BDR pay FAQs
In 2026 a SDR / BDR (0–18 months) in the UK typically earns £33–40k base · £44–58k OTE, according to the TRG GTM Salary Guide 2026. London pays at the top of the range; company stage and deal size move it most.
In 2026 a SDR / BDR (0–18 months) in the US typically earns $55–70k base · $80–100k OTE. The San Francisco Bay Area and New York pay at the top of the range.
Indicative 2026 ranges for a Head / Director of Sales Development: UK £85–110k base · £115–150k OTE; US $135–165k base · $180–230k OTE. Senior packages often add equity, which isn't included here.
Typical pay mix: UK 70/30 base/variable; US 65/35 to 70/30 base/variable (Bridge Group median 68:32).